Kanton Basel-Landschaft – Corona Spucktest-Kampagne
How do you motivate your population to take voluntary coronavirus tests? Having seen so many boring and uninspiring campaigns, the powers that be at the Swiss canton of Basel-Landschaft decided to add some fun and lightness to the task of getting people to take the saliva-based tests.
The campaign uses that most famous of expectoraters, the llama, to underline the message “together against coronavirus” through what can only be described as a spit bubble. Quirky and impactful, it’s a campaign that will get people into the spirit and help to quell the spread of this serious virus.
Auftraggeber Kanton Basel-Landschaft